About United Drug Category Management for pharmacies
United Drug is always looking at ways to help you improve and grow your business. As a result we developed a Category Management team to help you improve your FOS retail business.
Category Management
According to research from Booz, Allen, Hamilton, a global consulting firm, up to 80% of all purchase decisions are made at the point of sale. It doesn’t matter how much effort goes into product design the shelf is the place where the customer “meets the retailer, the brand and the product” (Harper, Kapoor, Potter, & Thompson, 2007).
Category management helps to make the most of your shelf space by addressing the following questions
- What products and brands make the most profitable use of my shelf space?
- What products and assortments will drive the greatest growth?
- Are these the products that my customers want or need?
The Category Management Team is here to:
- Provide Category Management support for pharmacies.
- Provide Market Analysis on key front of shop categories.
- Advise on layout and product positioning within the pharmacy.
- Identify growth opportunities.
- Provide a suite of Planograms comprised of market top sellers.
Want to know more about what we can do for you?
We have put together a presentation outlining the service we provide to our clients. Including samples of;
- Store reviews
- Planograms
- Category Guides
- Contributions to the press
- Customer testimonials
Please click here to download a copy
You can also our quick survey or contact us. Alternatively you can also sign up online.